Sports Betting Market Size Worth $140.26 Billion By 2028

The growing digital infrastructure and the penetration of connected devices are the key factors driving the market. Additionally, the increase in the number of sports events and leagues is driving the demand for sports betting platforms.

Key Insights & Findings:

• By platform, the online segment accounted for the largest revenue share in 2020 and is expected to retain its lead over the forecast period. This can be attributed to the increase in the penetration of smartphones and connected devices across the world. The segment is anticipated to expand at the highest CAGR over the forecast period


• In terms of sports type, the football segment accounted for the largest revenue share in 2020 and is expected to retain its lead over the forecast period. Additionally, this segment is likely to register the highest CAGR over the forecast period


• Europe dominated the market in 2020 and is expected to retain its position over the forecast period. This can be attributed to factors such as safety laws and regulations for sports betting, popularity and large fan base of football, and the presence of many market players in the region

Read 100 page market research report, "Sports Betting Market Size, Share & Trends Analysis Report By Platform (Online, Offline), By Type (Fixed Odds Wagering, eSports Betting), By Sports Type (Football, Basketball), By Region, And Segment Forecasts, 2021 - 2028", by Grand View Research

Sports betting is an activity of foretelling sports results and placing a bet on the result. Most bets are placed on sports, such as football, baseball, basketball, hockey, cricket, boxing, and auto racing. However, sports betting also extends to non-athletic events, such as horse racing and eSports

The COVID-19 pandemic led to the cancellation of sports events, which reduced sports betting opportunities. However, the sports betting industry is expected to witness lesser financial damage compared to other industries. As a result of the lockdown of land-based betting facilities, many customers/bettors shifted to online betting platforms. During lockdowns, the online sports betting industry witnessed an increase in participation as users had more time to spare on their phones and desktop computers, making it convenient for them to place bets.

The market has also benefitted from the growth in internet penetration, which is driving increased investments in online sports betting platforms. For instance, according to Global Social Media Overview April 2021 by DataReportal, there are more than 4.8 billion internet users across the world. Participation in online betting permits players to monitor betting activities in real-time through internet-connected devices.

Sports betting platform providers are investing in research & development activities to introduce innovations in the market and offer a better experience to users. Additionally, the growing competition is driving innovations in the sports market.

Grand View Research has segmented the global sports betting market on the basis of platform, type, sports type, and region:

• Sports Betting Platform Outlook (Revenue, USD Billion, 2016 - 2028)




• Offline


• Online




• Sports Betting Sports Type Outlook (Revenue, USD Billion, 2016 - 2028)




• Fixed Odds Wagering


• Exchange Betting


• Live/In Play Betting


• Pari-mutuel


• eSports Betting


• Others




• Sports Betting Sports Type Outlook (Revenue, USD Billion, 2016 - 2028)




• Football


• Basketball


• Baseball


• Horse Racing


• Cricket


• Hockey


• Others




• Sports Betting Regional Outlook (Revenue, USD Billion, 2016 - 2028)




• North America




• U.S.


• Canada




• Europe




• U.K.


• Germany


• France


• Italy


• Rest of Europe




• Asia Pacific




• China


• India


• Japan


• Rest of Asia Pacific




• Latin America




• Brazil


• Mexico


• Rest of Latin America


• Middle East & Africa

List of Key Players of Sports Betting Market

• 888 Holdings Plc


• Bet365


• Betsson AB


• Churchill Downs Incorporated


• Entain plc


• Flutter Entertainment Plc


• IGT


• Kindred Group Plc


• Sportech Plc


• William Hill Plc

Browse through Grand View Research's coverage of the Global Digital Media Industry:

• Online Gambling Market – The global online gambling market size was valued at USD 53.7 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 11.5% from 2020 to 2027.


• Esports Market – The global esports market size was valued at USD 1.1 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 24.4% from 2020 to 2027.


• Gaming Market – The global gaming market size was valued at USD 97.80 billion in 2016 and is expected to witness remarkable growth over the next eight years.