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Sportsbook

The Divisionsforeningen and Soft2Bet in Historic Deal: New Names for Danish Divisions

Wednesday 11 de June 2025 / 12:00

2 minutos de lectura

(Silema).- Soft2Bet, the company behind the betting operators Betinia and CampoBet, has entered into a new comprehensive sponsorship agreement with the Divisionsforeningen. The agreement applies to the 1st, 2nd, and 3rd divisions in Danish football, covers the next two seasons, 2025/26 and 2026/27, and includes, among other things, new official league names.

The Divisionsforeningen and Soft2Bet in Historic Deal: New Names for Danish Divisions

Starting next season, the 1st Division will be renamed the Betinia Liga, while the 2nd and 3rd Divisions will be named CampoBet 2. Division and CampoBet 3. Division.

The collaboration between Soft2Bet and the Divisionsforeningen is built with a clear ambition: to strengthen Danish football both on and off the pitch. The sponsorship aims to inject fresh energy into the local game, increase visibility, and shine a brighter spotlight on the clubs and players who compete across the country each week. By elevating the profile of these divisions, Soft2Bet’s partnership is set to strengthen community engagement and support the long-term development of football at all levels in Denmark, marking a significant investment in the foundation of Danish football.

“We are very pleased that Soft2Bet, which operates CampoBet and Betinia, has chosen to support Danish football broadly and wants to support the growing interest in the tournaments. The fact that there will now also be a name sponsor for the third and fourth best tiers is a tribute to all the work the clubs have done to deliver a fantastic product, create ever better conditions and increase awareness of the tiers,” says Claus Thomsen, Director of the Divisionsforeningen.

Both Betinia and CampoBet are leading, award-winning brands in the Scandinavian market, with a strong local presence and deep ties to the sports community. Their impact is evident through strategic partnerships with local sports organisations, exceptional player loyalty, and dominant positions in the mobile gaming sector. In addition, their commitment to responsible gaming, innovation, and tailored local engagement has positioned them as trusted and influential players in Denmark’s betting landscape.

“This partnership reflects Soft2Bet’s commitment to football in Denmark,” stated Oksana Tsyhankova, CMO of Soft2Bet. “With a strong focus on localized, responsible experiences through Betinia and CampoBet, we support both the growth of the game and the communities behind it—always in line with Danish Gambling Authority standards.”

 The sponsorship agreement will also include concrete initiatives and campaigns to bring fans closer to the clubs and generate interest around the matches across the country.

Categoría:Sportsbook

Tags: Soft2Bet,

País: Malta

Región: EMEA

Event

Peru Gaming Show 2025

18 de June 2025

Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025

(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.

Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

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