Modern platforms can now offer unprecedented round-the-clock coverage, with lightning-fast delivery, and unmatched accuracy; powering the creation of new betting markets in the process, through the leveraging of accurate, real-time, deep data.

The Power of Automation

Today’s AI-powered systems can process and deliver sports data with sub-second latency, offering a level of precision and consistency that was previously unimaginable. These automated systems can track everything from ball position to player movements 25 times per second, providing a depth of data that would be impossible to collect manually.

Sportradar’s 24/7 Content harnesses this AI-powered Computer Vision technology to offer round-the-clock coverage on table tennis and electronics leagues matches. For table tennis events, venue-based systems deliver data points in under one second, while eSoccer matches running in the cloud, automatically output all live data points with a very low latency. This speed and accuracy ensure that your customers have access to real-time information for making informed decisions on a variety of exciting live markets.

Pioneering New Markets

Perhaps the most exciting development is how AI-powered data collection is reshaping betting markets themselves. Through advanced Computer Vision and deep learning algorithms, the system captures events with unrivalled detail from a single high-frame-rate side camera. This enables more micro betting opportunities by combining Sportradar 4Sight augmented streaming with millisecond-precise data collection. The AI’s ability to understand game rules and collect deeper data opens up entirely new betting possibilities, from split-second play predictions to sophisticated in-game scenarios, all processed and available for betting in under a second. This marriage of technology creates an immersive, engaging experience that’s transforming how your customers will interact with sports.

Scale & Reliability

The numbers speak for themselves: 24/7 Content offers more than 400,000 matches covered annually (more than 1,000 a day*), these automated systems have been battle-tested across countless scenarios. The scalability is remarkable – eSoccer coverage can be expanded at the push of a button, while table tennis coverage requires only a simple camera and computer setup at each venue.

This efficient scaling mechanism eliminates the need for extensive recruitment and expansion processes, allowing resources to be allocated more effectively while maintaining consistent data quality – giving you the scale you need, for a fraction of the hassle.

While the system is automated, human oversight hasn’t been eliminated entirely. A dedicated live monitoring team keeps watch over all production operations, ensuring data quality and acting as an additional safety net for clients.

The Future of Sports Betting

This AI-driven approach to sports data collection represents the future of sports betting – faster, more accurate, and more comprehensive than ever before. With round-the-clock coverage of over 400,000 exclusive games annually, optimized for your non-prime timeslots, Sportradar 24/7 Content is setting new standards in the industry while maintaining the highest levels of integrity and reliability.

The combination of cutting-edge technology and human oversight ensures that sports betting operators can offer their customers a unique level of service, opening up more micro betting opportunities that’ll boost both your revenues and customer retention rates. 24/7 Content delivers an average margin of over 8%, giving confidence that our lightning-fast and razor-sharp data and AI can translate into tangible business impact for your business.