World Cup final was the second-most-bet sporting event in the U.S. this year, after Super Bowl
Thursday 22 de December 2022 / 12:00
2 minutos de lectura
(New York).- The 2022 FIFA World Cup final was a major success for U.S. sportsbooks as bettors embraced the event. According to a report from GeoComply, the matchup between Argentina and France was the second most wagered-on sporting event of 2022. Only the Super Bowl saw more geolocation transactions on a single event.
Approximately 7.9 million individual transactions were made on the FIFA World Cup Final at U.S. sportsbooks. This means there was more action on the World Cup final than on the NBA Finals, the March Madness Finals, and the NHL Stanley Cup.
“They say Americans don’t like soccer, but they certainly got a kick out of betting on the World Cup,” said Sam Basile, GeoComply VP of Business Development for North American Gaming.
US BETTORS EMBRACE WORLD CUP BETTING
Approximately 7.9 million individual transactions were made on the FIFA World Cup Final at U.S. sportsbooks. This means there was more action on the World Cup final than on the NBA Finals, the March Madness Finals, and the NHL Stanley Cup.
“They say Americans don’t like soccer, but they certainly got a kick out of betting on the World Cup,” said Sam Basile, GeoComply VP of Business Development for North American Gaming. “GeoComply’s data disproves the myth that Americans are not interested in The Beautiful Game.”
Total Number of Geolocation Checks In 2022 Sports Finals
Super Bowl: 23.5 Million
FIFA World Cup Final: 7.9 Million
NBA Final: 5.1 Million
NCAA Final: 4.8 Million
NHL Stanly Cup Final: 1.9 Million
The report also showcases that 1.7 million unique user accounts wagered on the FIFA World Cup Final. This was only beaten by the Super Bowl’s 3.1 million unique user accounts and far ahead of the 1.1 million for the NCAA Final and the 1 million for the NBA Finals.
This is the first time U.S. bettors have had access to betting on the World Cup in mass following PASPA’s repeal in 2018. With regulated sportsbooks now available in over half the country, Americans were able to wager to their hearts’ content. The numbers show that bettors did just that.
REASONS FOR THE SUCCESS OF WORLD CUP BETTING
One thing that could have brought in a lot of action is sportsbook promos during the World Cup. Many operators offered World Cup-centered promotions that would entice locals to bet. This, alongside the World Cup being a once-every-four-year event, persuaded a large influx of action from bettors.
Even with soccer not being the most popular sport within the U.S., the overall event attracts casuals and sports bettors. The added bonus of sportsbook promos for players led to even more activity. The World Cup was an event that brought out the bettors during the most popular time period in U.S. sports betting history.
By Giovanni Shorter
Categoría:Sportsbook
Tags: Sin tags
País: United States
Región: North America
Event
Peru Gaming Show 2025
18 de June 2025
Successful closing of Peru Gaming Show 2025
(Lima, SoloAzar Exclusive).- With a great attendance and an agenda full of innovation, the 2025 edition of Peru Gaming Show (PGS), one of the most relevant events of the gaming industry in Latin America, came to a successful conclusion.
Friday 20 Jun 2025 / 12:00
PGS 2025: The Future of Gaming in Latin America is Discussed Today in Lima
(Lima, SoloAzar Exclusive).- The second day of Peru Gaming Show 2025 is packed with innovation, networking, and strategic analysis. With 87 exhibitors, keynote addresses, and business opportunities, today's discussion focuses on challenges in marketing, regulation, and the evolution of online gaming. Learn more in this article.
Thursday 19 Jun 2025 / 12:00
PGS 2025: The Largest Games of Chance Event in Latin America Starts Today, Bringing Together the Industry in Lima
(Lima, SoloAzar Exclusive).- Peru Gaming Show, the largest international gaming show in Latin America with 22 years of experience, begins a new edition today at the Jockey Exhibition Center. PGS covers topics of interest to the industry and will bring together more than 8,000 visitors from around the world to learn about the latest developments and interact with industry executives. Learn more in this article.
Wednesday 18 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.