INTERVIEWS
February 2026
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Johnny Ortiz, Founder of Zitro: "Our participation in this second edition of ICE Barcelona has been a resounding success"
(Barcelona, SoloAzar Exclusive).- In this interview, Johnny Ortiz reviews Zitro's participation at ICE Barcelona 2026, analyzes the impact of its new FANTASY and ILLUSION products, and reveals the company's strategic priorities for 2026, including international expansion, technological innovation, and strengthening its position in the Spanish market.
Slotegrator leverages ICE Barcelona 2026 to strengthen its rebranded positioning and expand global growth strategy
(Barcelona, SoloAzar Exclusive).- Slotegrator closed ICE Barcelona 2026 with strong commercial momentum and enhanced brand positioning, using the event to showcase its rebranded ecosystem of technology and consulting solutions while advancing negotiations with operators and partners across regulated and emerging markets.
R. Franco Strengthens Its Global Positioning Following a Strong Presence at ICE Barcelona 2026
(Barcelona, SoloAzar Exclusive).- R. Franco Digital's participation at ICE Barcelona 2026 delivered a highly positive outcome for the company, which leveraged the event to consolidate its international presence, showcase its latest innovations for both land-based and online segments, and generate key business opportunities across Europe and Latin America.
Giorgio Dolce from Uplatform: "Our participation in ICE Barcelona 2026 was fantastic"
(Barcelona, SoloAzar Exclusive).- Giorgio Dolce, Sales Manager at Uplatfrom , reflects on a highly successful ICE Barcelona 2026, highlighting the impact of the company’s distinctive booth, the strong interest in its turnkey platform and sportsbook, emerging trends such as LatAm regulation and crypto casinos, and the firm’s strategic priorities for 2026.
Darío Zutel talks all about Win Systems' presence at ICE Barcelona 2026
(Barcelona, SoloAzar Exclusive).- Darío Zutel, Executive Chairman of Win Systems, reviews the results achieved at ICE Barcelona 2026, highlights the strategic quality of the contacts generated, the momentum of cashless solutions with WIN PAY, and outlines the company's innovation and expansion plans across the Americas, Europe, and other key international markets.
SEO Trends 2026 for Casino & iGaming: Visibility, AI Search and the New Discovery Portfolio
This article is Part 1 of a two-part series authored exclusively for SoloAzar by Nikolay Krastev, SEO Consultant and Head of SEO at Growth Leads, who provides his expert analysis on the trends shaping casino SEO in 2026. Read Part 2 to explore trust signals, off-site validation, measurement frameworks, and risk management strategies.