Exclusive

Charlene Andersson from BetSoft: "For us LATAM is definitely a key market to watch"

Wednesday 22 de April 2026 / 12:00

⏱ 1 min read

(São Paulo, SoloAzar Exclusive).- In this interview, BetSoft’s Business Development Manager highlights the event’s energy, Brazil’s momentum, and the opportunities in a region marked by rapid expansion, an active player base, and rising demand for high-quality content.

Charlene Andersson from BetSoft: "For us LATAM is definitely a key market to watch"

How would you describe your experience at BiS SiGMA South America 2026 ?
"Honestly, it was a really good event. Super busy, lots of energy, and a great mix of people from all over the world.. Operators, platforms, providers, you name it!
So it was very productive from a networking point of view and you can really feel how important this region is becoming"

What was the most relevant or interesting thing you found in this edition?
"I’d say the pace of growth in LATAM, especially Brazil. Everyone’s really focused on scaling, improving player experience, and finding the right partners.
It feels like a market that’s growing up fast and becoming a lot more competitive and interesting".

To finish What opportunities does the Brazilian or Latin American market offer you?
"For us, LATAM is definitely a key market to watch. There’s a lot of demand for strong, engaging content, and the player base is very active.
We’re keeping a close eye on how things develop from a regulatory side and taking a long-term view, so we can step in properly and support partners there when the timing makes sense".

Categoría:Exclusive

Tags: Betsoft,

País: Brazil

Región: South America