INTERVIEWS
ICE Journey: 15 Years of Authentic Learnings
Cristian Galarza, CEO of ASAP Américas, draws on more than 15 years of experience at ICE to share how the event has shaped his perspective on the gaming industry—revealing trends, challenges, and opportunities that continue to define its future.
SoloAzar Exclusive
Thursday 15 de January 2026 / 12:00
From Land-Based Casinos to the Digital Ecosystem: The Trends Shaping the Gaming Industry in 2026
(Buenos Aires, SoloAzar Exclusive).– On the doorstep of a new era for the B2B sector, the games of chance industry is accelerating its transformation toward business models that are more resilient, integrated, and technologically advanced. In this special report, we present the trends that will set the pace for 2026: from regulatory consolidation in strategic markets like Brazil to the definitive convergence between land-based and digital casinos.
SoloAzar Exclusive
Thursday 08 de January 2026 / 12:00
iGaming 2026: The Year Creativity and Communities Change the Game
Creativity and channel diversification have become key in iGaming marketing in the face of increasing Google restrictions. Karina Ferraioli, co-founder and CMO of Master Affiliates Network (a project she will present on January 20th at the Pitch ICE Stage), highlights the rise of micro-communities and new spaces such as social media, forums, and AI, and the need for CRM teams that understand the origin and behavior of traffic.
SoloAzar Exclusive
Tuesday 16 de December 2025 / 12:00
News
David Flinn Reviews a Successful 2025 for IGT and Unveils Plans for 2026
(London).- IGT’s SVP of Sales for Americas and EMEA highlights the company’s achievements in 2025 and announces that at ICE Barcelona, the new RISE55 and RISE32 cabinets will be introduced to international markets.
Juan Bravo from Digitain: "2026 will be about transforming strong regional positioning into tangible results"
(Yerevan, SoloAzar Exclusive).-A review of 2025 and a look ahead to 2026. This is the testimony of Juan Bravo, Sales Team Manager, LatAm at Digitain.
Portfolios
Kirsty Caldwell named Interim Chair of UK Gambling Industry Forum
(London).- The Gambling Commission appoints Kirsty Caldwell as Interim Chair of the Industry Forum, bringing her compliance expertise and commitment to fostering collaboration between regulator and industry.
Amusnet Builds on a Year of Execution as It Prepares for a Milestone Growth Phase at It`s 10th Anniversary
(Sofía, SoloAzar Exclusive).- With steady portfolio expansion, growing international reach and industry recognition, Amusnet closed a year defined by strong execution and strategic focus, setting the stage for accelerated growth and deeper market engagement in the period ahead as the company steps into it`s 10th Anniversary this year
EGT Navigates Regulatory Shifts and Strengthens Its Global Footprint
(Sofía, SoloAzar Exclusive).- Amid regulatory transformation and accelerating demand across multiple regions, Euro Games Technology (EGT) closed the past year with solid product performance, strategic market expansion and renewed investment in innovation, setting a clear course toward growth and leadership in the year ahead.
ICE Barcelona 2026 strengthens its commitment to Brazil with the creation of Casa Brasil
(Barcelona, Exclusive SoloAzar).– At a decisive moment for the consolidation of Brazil’s regulated betting and gaming market, ICE Barcelona 2026 takes a strategic step by creating an exclusive space dedicated to Brazil: Casa Brasil. In this interview, Magnho José, Brazil’s Ambassador to the show, analyzes the significance of this role, the concrete opportunities for Brazilian and Latin American companies, and explains why ICE Barcelona 2026 is positioning itself as a must-attend event for the global betting, gaming, and lottery industry.
Event
ICE Barcelona 2026
19 de January 2026
Merkur Group engages ICE visitors with a striking booth concept and remarkable new products
(Lübbecke/Barcelona).- The Merkur Group fully lived up to its ICE motto “Spin with Power. Shine in Color.”. With a booth more colourful, vibrant and eye-catching than ever before, powerful new products that consistently attracted large crowds, and an entertainment programme that truly captivated visitors, the company made a strong statement at ICE 2026.
Friday 23 Jan 2026 / 12:00
EGT Digital Wins Best Software Supplier of the Year at the European iGaming Awards 2026
(Sofia).- EGT Digital has been named Best Software Supplier of the Year at the European iGaming Awards 2026, recognising the company’s exceptional performance, innovation, and service excellence within the iGaming sector.
Friday 23 Jan 2026 / 12:00
IGT Marks 50th Anniversary with Multiple Awards at ICE Barcelona 2026
(Las Vegas).- The company celebrated its 50th anniversary with a standout presence at ICE Barcelona 2026, securing top honors across three prestigious industry award programs: the International Gaming Awards, ICE Landmark Awards, and European Casino Awards.
Friday 23 Jan 2026 / 12:00
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