Specifically, JCM installed a 10mm Mitsubishi NXL Series double-sided digital sign that measures nearly 40 feet wide and 20 feet tall on both sides. It is mounted within an existing pylon sign frame structure at the property’s entrance and greets guests with a variety of messaging, including thrilling jackpot wins and exciting promotions highlighting the resorts many deluxe amenities. The glow of the sign can be seen for miles from Interstate 40 to peak potential players’ interest.  

While JCM has installed many digital signage solutions, this installation marks the largest double-sided LED pylon sign to date for the company. Local contractor Signs & Wonders LLC assisted with the installation of the signage supports and the direct view LED display panels.

“This signage upgrade provides an immediate impact on visibility and energy here at the Grand and provides us with an opportunity to develop and deliver engaging content across our property,” said Grand Casino Marketing Director Chad Mathews.  

“Grand Casino is a long-term partner of JCM, and they came to us asking for a market-leading solution. They wanted to upgrade their current exterior sign, have more flexibility in messaging, and create a better sense of arrival for their guests. We took the challenge head-on, partnered with Mitsubishi, and developed a solution that is as grand as this premier gaming destination,” said JCM SVP of Sales, Marketing & Operations Dave Kubajak.  

Grand Casino utilizes JCM’s UBA® bill validators, GEN5® Thermal Printers, and ICB® Intelligent Cash Box system, and JCM will be installing multiple digital signage solutions throughout the property in the near future.