A Grand Venue and Massive Turnout

The Rome exhibition center hosted six pavilions, featuring wide aisles and a strong presence of staff dedicated to maintaining cleanliness and order. Attendance was massive, with visitors exploring booths, engaging in activities, and enjoying food stalls located in central and side areas. Unlike other events such as SBC, food was not included in the ticket price, which made a noticeable difference in the visitor experience.

Giveaways, Networking, and the Final Day

The final day was marked by raffles organized by various companies, including one specifically for Brazilian operators. The day also saw improvements in external logistics: after two days of traffic congestion around the venue, a traffic control operation was implemented to ease access and departure for attendees.

Rome as Inspiration: Themed Booths and Immersive Experiences

The Eternal City played a starring role in the design of many booths. Uplatform recreated a Roman courtyard with lemon trees, offering lemoncello and lemon ice cream to visitors. Betconstruct impressed with replicas of the Colosseum and the Pantheon, while sculptures, gladiators, and classical elements decorated the venue, adding a layer of cultural immersion to the event.

A Point for Improvement: Pavilion Accessibility

While the setup was ambitious, some sub-pavilions posed access challenges due to the lack of direct entry from the main corridor. This issue was noted by several attendees and stands as a key consideration for organizers aiming to enhance the experience in future editions.

Conclusion

The week of SiGMA Central Europe 2025 left a strong mark on the industry, with a visually striking setup, high participation, and countless business opportunities. Despite some logistical hurdles, the event proved that Rome has the potential to become a new hub for European iGaming. Expectations are already building for what the next edition will bring.