Diego Verano: "Partners will be able to create customized tournaments for high-value players that offer a unique gaming experience and drive longer player lifetime"
Monday 21 de April 2025 / 12:00
⏱ 1 min read
(Malta).- To help its partners attract new customers and retain existing ones, B2B online casino provider EEZE has developed its Gamification Suite with features such as Tournaments, Campaigns, and Leaderboards through EEZE+.
Seeking to redefine the gaming experience, EEZE aims to take its live casino to the next level with a unique suite whose key features enable a unified approach, increased revenue, and event customization based on criteria such as spend, retention, and user interests.
"Our suite seamlessly manages prize distribution, tournament scheduling, and result analysis. It also allows tournament visuals to be customized with themed colours and brand logos to create a cohesive experience that fits the brand identity," said Diego Verano, Business Development Director.
The suite contains a dynamic rewards and free chips mechanism, configured based on player participation and betting activity, to optimize cost efficiency and profitability. Regarding custom tournaments, Verano comments:
"The partner will be able to create custom tournaments for high-value players that offer a unique gaming experience, foster loyalty, and drive greater lifetime value. All of this is supported by an intuitive Back Office that accesses historical data and performance statistics to ensure the success of its promotional events."
The EEZE Gamification Suite seamlessly integrates custom features to deliver the most engaging experience for its players and was one of the innovative products presented by the brand at BIS SIGMA Americas São Paulo, alongside the futuristic "Fusion Roulette" game and "EEZE Slots," offering massive jackpots, multiple games, custom themes, and multilingual support.
Categoría:Gaming
Tags: eeze,
País: Malta
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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