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Gaming

Diego Verano: "Partners will be able to create customized tournaments for high-value players that offer a unique gaming experience and drive longer player lifetime"

Monday 21 de April 2025 / 12:00

2 minutos de lectura

(Malta).- To help its partners attract new customers and retain existing ones, B2B online casino provider EEZE has developed its Gamification Suite with features such as Tournaments, Campaigns, and Leaderboards through EEZE+.

Diego Verano: "Partners will be able to create customized tournaments for high-value players that offer a unique gaming experience and drive longer player lifetime"

Seeking to redefine the gaming experience, EEZE aims to take its live casino to the next level with a unique suite whose key features enable a unified approach, increased revenue, and event customization based on criteria such as spend, retention, and user interests.

"Our suite seamlessly manages prize distribution, tournament scheduling, and result analysis. It also allows tournament visuals to be customized with themed colours and brand logos to create a cohesive experience that fits the brand identity," said Diego Verano, Business Development Director.

The suite contains a dynamic rewards and free chips mechanism, configured based on player participation and betting activity, to optimize cost efficiency and profitability. Regarding custom tournaments, Verano comments:

"The partner will be able to create custom tournaments for high-value players that offer a unique gaming experience, foster loyalty, and drive greater lifetime value. All of this is supported by an intuitive Back Office that accesses historical data and performance statistics to ensure the success of its promotional events."

The EEZE Gamification Suite seamlessly integrates custom features to deliver the most engaging experience for its players and was one of the innovative products presented by the brand at BIS SIGMA Americas São Paulo, alongside the futuristic "Fusion Roulette" game and "EEZE Slots," offering massive jackpots, multiple games, custom themes, and multilingual support.

Categoría:Gaming

Tags: eeze,

País: Malta

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

Merkur Group Shines in Barcelona with Triple ICE Triumph

(Espelkamp/Barcelona).- Merkur Group secures three prestigious international accolades for operational excellence, social commitment, and standout exhibition experience.

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(Barcelona, SoloAzar Exclusive).- Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, reflects on the company’s standout participation at ICE 2026, the strong reception to Solstice 49C and Konami Online Interactive, and the strategic push toward emerging regulated markets and expanded global partnerships.

Friday 06 Feb 2026 / 12:00

Belatra Games Strengthens LatAm Expansion and Innovation Strategy After ICE Barcelona 2026

(Barcelona, SoloAzar Exclusive).- Kateryna Goi, Chief Marketing Officer at Belatra Games, shares her assessment of the company’s participation in ICE Barcelona 2026, the quality of industry engagement at the event, and the strategic priorities shaping Belatra’s growth in 2026, with a strong focus on Latin America and narrative-driven innovation.

Friday 06 Feb 2026 / 12:00

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