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Sportradar Launches Augmented Streaming to Enhance Live Tennis Broadcasts

Monday 27 de May 2024 / 12:00

2 minutos de lectura

(St Gallen,Switzerland).-The way tennis is visualized for audiences worldwide is undeniably evolving. AI driven solution converts real-time match data into dynamic overlays

Sportradar Launches Augmented Streaming to Enhance Live Tennis Broadcasts

New tennis way to visualized for audiences was highlighted at last month's BNP Paribas Open in Indian Wells, CA, with Sportradar's introduction of its 4Sight augmented-streaming solution for tennis.

Augmented streaming uses artificial-intelligence (AI), machine-learning, and computer-vision technologies to incorporate real-time match data into a live stream, visualizing the data as dynamic digital overlays. The Indian Wells tournament represented the first time the technology was used in tennis, according to Patrick Mostboeck, SVP, fan engagement, Sportradar.

Responsible for bringing 4Sight to market for the ATP, he notes that the company introduced a similar technology for table tennis last year across an estimated 20 venues in Europe. Sportradar, he says, now uses the same technology for “all our betting coverage when it comes to table tennis.”

A specific example of the use of augmented streaming in tennis is speed metrics, considered by many fans, players, and experts as an integral part of the game. The sheer depth of data available enables a richer storytelling experience for fans.

Besides measuring the speed of a serve, 4Sight can measure the speed of every shot during a rally. AI processes the data points to calculate the average shot speed and count the total number of shots in a rally, visualizing the output within the stream, which is delivered at ultra-low latency. Such insights enrich the viewing experience and provide fans with a greater understanding and appreciation of what’s happening on the court.

Doing all this in a testing environment, as Sportradar did with table tennis, is “very much different from doing it in full production,” Mostboeck points out. “We clearly saw different scenarios. I think deploying it under real-life conditions obviously gave us a very good understanding, which we’re going to incorporate [in the future].”

After Indian Wells, the technology was tested at the ATP 1000 tournament in Miami, and there are plans for future tournaments, he says.

He sees a few ways that 4Sight can boost the live-sports-viewing experience: “To begin with, it’s a lot about education and information. What we focus on with the product itself is displaying additional live data or additional distinct information. This is not just kind of playing numbers; we’re also trying to drive a narrative.”

One area important to focus on is how the sport of tennis, the tournament, and the fans can benefit from the technology, he adds. One potential benefit for fans is a “deeper understanding” of the sport. The technology can be beneficial for “something as transactional as betting,” Mostboeck says, “but it can also be important for keeping fans and audiences engaged.”

Although Sportradar is “very much focused on ATP and rolling it out across the ATP Masters series, we also look into other sports and deployments. I guess it’s not a secret that, [given] our list of key and main partnerships, some of the U.S. leagues are quite an interesting target here.”

Sportradar is not planning to use 4Sight in other ATP tournaments for now, but, he says, “as we get more confidence and get more learnings, it’s probably [just] a question of time until we do a broader rollout.”

The timeline for those plans has yet to be decided, he adds, although a broader rollout by the end of this year or in 2025 is “possible.”

A time frame for expanding the technology to other sports has not been decided, but, he says, “I think we are looking at the new U.S. sports seasons next fall. That’s definitely a target we’re working towards.”


Tags: Sportradar,

País: Switzerland

Región: EMEA


PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00


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