Record 31.4 Million Americans to Wager $7.61B on Super Bowl LVI
⏱ 2 min read
(Washington, D.C.).- A record 31.4 million American adults plan to bet on Super Bowl LVI, a 35 percent increase from 2021, according to new American Gaming Association research. Bettors will wager an estimated $7.61 billion on this year’s championship game, up $3.33B (78%) from last year.
Americans’ betting plans are up across all wagering methods compared to 2021:
- 18.2 million American adults will place traditional sports wagers online, at a retail sportsbook or with a bookie, up 78 percent from 2021.
- 18.5 million plan to bet casually with friends or as part of a pool or squares contest, up 23 percent from 2021.
- 76 percent say it is important for themselves personally to bet through a legal operator, up 11 percent from 2021.
- 55 percent of bettors plan to wager on the Los Angeles Rams compared to 45 percent on the Cincinnati Bengals.
“The results are clear: Americans have never been more interested in legal sports wagering. The growth of legal options across the country not only protects fans and the integrity of games and bets, but also puts illegal operators on notice that their time is limited.” – Bill Miller, AGA President and CEO
Importantly, 106 million (41%) recall advertising related to responsible gaming in the past year—an increase of 32 million people (12%) from 2020. This reflects the sports betting industry’s continued and deepened investment in responsible gaming resources, including through the recently relaunched HaveAGamePlan.org.
Background
- 30 states and Washington, D.C currently feature live, legal sports betting markets, with three additional legal markets awaiting launch.
- 45 million more Americans can legally wager in their home state compared to Super Bowl LV with Arizona, Connecticut, Louisiana, Maryland, North Carolina, North Dakota, South Dakota, Washington, Wisconsin and Wyoming launching legal sports betting markets since last year’s big game.
- AGA’s Have A Game Plan.® Bet Responsibly™ campaign is bringing sports betting stakeholders together to promote responsible gaming. NFL team partners include the Washington Commanders and New York Jets.
Categoría:Sportsbook
Tags: Sin tags
País: United States
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
Regulation and the Black Market in Latin America: Challenges and Solutions
(Lima, SoloAzar Exclusive).– As part of the Peru Gaming Show (PGS) 2026 conferences, gaming industry leaders analyzed one of the main challenges currently facing regulated markets in Latin America: the growth of illegal gambling. The panel "Regulation and the Black Market: Challenges and Solutions" brought together Carlos Fonseca, CEO of Gaming Law, as moderator; Neil Montgomery, founding partner of Montgomery & Associados; Tatiana Vásquez, founding partner of Vázquez Asociados; Karen Sierra Hughes, Vice President for Latin America, the Caribbean, and Spain at GLI; and Vanessa Cabrera, Director of the Control and Sanction Directorate of the DGJCMT-MINCETUR, who debated the causes of the black market, the available regulatory tools, and strategies to strengthen channeling toward legal gaming in the region.
Wednesday 15 Jul 2026 / 12:00
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