Balkan Entertainment and Gaming Expo (BEGE)

November 23 - November 24

Balkan Entertainment and Gaming Expo (BEGE) takes place in Sofía, Bulgaria. Every year, more than 80 companies from the gaming industry showcase their newest cutting-edge products, services and solutions, from traditional casino fare to sports betting and non-gaming amenities to digital products.
BEGE delivers quality to exhibitors and unique networking opportunities for visitors from across Europe and abroad. It gives an outstanding chance to establish new partnerships, embark on long-term business ventures and penetrate new markets.
Events
BEGE 2024: Zitro expands its CONCEPT in Eastern Europe

(Sofia, SoloAzar Exclusive) - Zitro, a company specialising in the development of cabinets and a wid...

18 de December

Events
JCM Global to Showcase Leading Products at BEGE 2024

(Nevada).- JCM Global, a world leader in innovative automated transaction solutions, is pleased to a...

22 de November

Events
BEGE Expo celebrates 15 Years of History, Commitment and Pride in an exceptional 2024 edition

(Sofia, SoloAzar Exclusive).- For the past 15 years, The Balkan Gaming Expo (BEGE), one of the most...

22 de March

Events
BEGE started today gathering more than 80 companies from the gaming industry

(Sofia).- Balkan Entertainment and Gaming Expo, one of the most significant gaming events in Europe,...

22 de November

Events
BEGE Awards 2023 nominations are officially open

(Sofia).- BEGE is exhilarated to inform that the prestigious BEGE Awards nomination line is official...

18 de October

Events
Save the date for BEGE Sofia on 22 & 23 November

(Sofia).- Balkan Entertainment and Gaming Expo (BEGE), one of the most significant gaming events in...

01 de February

Events
2 powerful days at BEGE for Zitro to impress with its star products: 88 Link Multiplier & Mega King.

(Sofia, SoloAzar Exclusive) - Sebastian Salat, International President at Zitro gave an interview to...

23 de December

Events
Alfastreet showcased their products and services at the successful BEGE expo 2022

(Sofia, Exclusive SoloAzar) - Georgi Bukoreshtliev , Bulgaria Represenatative at Alfastreet granted...

23 de December

Events
“We presented the newest instant and online slot games in our portfolio”

(Sofia, SoloAzar Exclusive).- Mr Alexander Botov, CEO of EGT Digital, shared his thoughts about the...

21 de December

Events
BEGE edition 2022: Digitain is currently working on certifying their Centrivo platform for Bulgarian market

(Sofia, SoloAzar Exclusive).- SoloAzar interviewed Hamest Safaryan, Digitain’s Sales Team Manager, a...

21 de December

Event

AffPapa Conference Madrid 2026

18 de May 2026

AI Is Redefining Acquisition, SEO, and Retention in iGaming

(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, industry leaders gathered for the panel “From Algorithms to Advantage: How AI Is Reshaping Acquisition, Retention, and Risk in iGaming,” where experts explored the growing influence of artificial intelligence across marketing, SEO, CRM, localization, and business operations. Moderated by Viorel Stan, the discussion featured insights from Shahar Attias, Assaf Stieglitz, Julia Logan, Efe Baysal, Frederico Camara, and Aris Vrakas.

Wednesday 27 May 2026 / 12:00

AffPapa Conference Madrid 2026: “The Next Generation Doesn’t See a Border Between Gaming and Entertainment”

(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, industry executives and product specialists gathered for the panel “Gen Z & Gen Alpha: Designing Products For the Next Player Generation,” a discussion focused on changing player behavior, digital habits, gamification, prediction markets, and the future of iGaming products. Moderated by Thomas Carvalhaes, the session featured insights from Filip Koubek, Natalia Roitonen, Laura Gago, Henk Wolff, and Artak Ashkhatoyan. Throughout the conversation, speakers debated how younger audiences interact with gambling-related products and why operators must rethink product design, engagement, and responsible gaming strategies.

Tuesday 26 May 2026 / 12:00

Amusnet Achieves Major Industry Recognition at AffPapa Awards 2026

(Sofia).- Amusnet has achieved an important award at the AffPapa iGaming Awards 2026, achieving one of the industry's top recognitions that celebrates excellence in the global iGaming sector.

Monday 25 May 2026 / 12:00

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