SIGMA — Noticias | SoloAzar International

(Mexico City, SoloAzar Exclusive).- Amusnet recently participated in SiGMA North America in Mexico City, a key hub connecting the North American and LATAM iGaming markets. In this interview, Andrea Bustos, Amusnet Account and Commercial Manager for LATAM, shares valuable insights into the company's localized growth strategies, successful product showcases, and their vision for building long-term, collaborative partnerships across the region.

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Manuel Jiménez, CEO of SoluestBet: "Mexico is a priority market for us"

(Mexico City, SoloAzar Exclusive).- Manuel Jiménez, CEO of SoluestBet, analyzed his visit to SiGMA North America and highlighted the priority role of Mexico as a gateway between Latin America and North America. The executive also pointed out the opportunities for suppliers that manage to combine technology, commercial structure and solid relationships with operators in the region.

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PORFOLIOS

Soft2Bet Expands Senior B2B Team with Senior Appointments

(Malta).- Soft2Bet has appointed James Hancock as Vice President of B2B Marketing and Harry Heynes as Business Development Director, adding extensive commercial, platform, and strategic experience to its B2B management team.

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Rocío Moitino of Ready Play Gaming looks back on her visit to SiGMA North America

(Mexico City, SoloAzar Exclusive).- After visiting SiGMA North America, Rocío Moitino Head of Sales, Latin America at Ready Play Gaming, analyzed the opportunities of the Mexican market and the new demands of operators. The executive highlighted the importance of combining product, distribution and commercial strategy, in addition to the potential of alternative formats to traditional slots.

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"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion

(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.

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BSW Highlights Validation and Growth Opportunities in the LATAM iGaming Market

(Mexico City, SoloAzar Exclusive).- In Q&A with SoloAzar, Betting Software (BSW) Head of Digital Marketing Ilia Chumak discussed the company's standout showcase in SIGMA North America. Highlighting the incredible energy of the region, Chumak noted that the event was a major success for BSW, resulting in active negotiations and verifying multiple deals straight from their booth.

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Cámara argentina de salas de casinos, bingos y anexos

EVENTO

Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"

(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.

Wednesday 23 Sep 2026 / 12:00

CP Games at SiGMA North America: Localization, Integration, and Regional Growth

(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.

Tuesday 22 Sep 2026 / 12:00

"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech

(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.

Tuesday 22 Sep 2026 / 12:00