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Analysis

Peru, a favourable context for the region

Tuesday 10 de June 2025 / 12:00

2 minutos de lectura

Tomás Galarza, Foreign Trade Analyst at ASAP, analyses exclusively for SoloAzar the favourable context in Peru for the face-to-face gaming sector in South America. He points out that many slot machines have already been imported in 2025, which indicates optimism in the market, and highlights that Peru has a high frequency of gaming, a clear regulatory framework, and that controls are being strengthened to reduce illegality. He also presents the country as a potential regional gaming hub, due to its legal stability and growth of the sector.

Peru, a favourable context for the region

According to data from the National Superintendency of Tax Administration (SUNAT), so far in 2025, 356 slot machine import operations have already been registered in Peru, with an FOB value of more than USD 20 million. As a reference, in all of 2024, 708 operations were registered for an FOB value of more than USD 30 million. The first indicators for this year are, at least, optimistic.

Slot machines and Peru as a thermometer

Slot machines are the favourite game of Peruvians, according to the latest Playtech report. In this context, their import level becomes a reliable thermometer to anticipate the movement of the sector. In addition, Peru is the country with the highest frequency of gambling in the subcontinent, with 92% of gamblers claiming to play at least once a month, so the market is itself a thermometer of the region.

An environment conducive to growth

With a regulated and growing market, physical casinos in Peru today have a unique window of opportunity: to upgrade machines, modernise rooms, import more modern systems and models, and offer a more sophisticated experience.

In this context, the Peruvian market lays the foundations for transparency, clarity and order on two fronts. Firstly, the General Directorate of Casino Games and Slot Machines intensified controls and inspections, which allowed a 40% reduction in illegal online gambling, according to official data. Secondly, the private sector aims to consolidate Peru as a regional investment destination, backed by a clear and orderly legal framework that provides legal certainty to those who bet on the country.

Peru as a regional gaming hub

With foreign operators already established thanks to the new regulation, specialised fairs growing year after year, and a very active local consumer, Peru has the potential to become a land-based gaming logistics and commercial hub for the whole of South America. This is particularly important in the regional context: In Chile, the on-site market is failing to take off and consolidate a loyal player base due to a lack of a stable legal framework. In Brazil, the delayed legalisation of gambling is holding back any possibility of long-term planning. The latter became evident when the vote in the Senate was postponed without a definite date, according to the president of the chamber, Rodrigo Pacheco.

Conclusion

Peru bets. And it means business. Sustained growth, an established gaming culture and a robust regulatory framework make the country a benchmark for regional gaming. The face-to-face sector has the opportunity to raise its standards, accompanied by logistics operators, manufacturers and authorities. In this game, everyone wins: the producer, the player and also the house.

*Tomás Galarza is a Political Science graduate, MBA student and Foreign Trade Analyst, working at ASAP International Trade, a company with more than 35 years of experience in the market, specialised in offering integrated logistics solutions for foreign trade.

 

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Categoría:Analysis

Tags: Sin tags

País: Peru

Región: South America

Event

Peru Gaming Show 2025

18 de June 2025

Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025

(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.

Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

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