Las Vegas visitors getting younger, survey finds
Tuesday 28 de March 2023 / 12:00
2 minutos de lectura
(Las Vegas).- Visitors to Las Vegas are getting younger and more diverse, and international travel to the city is improving, according to a study released Tuesday by the Las Vegas Convention and Visitors Authority.
The entertainment options in the city include more performers who appeal to younger audiences, and the rise of sports entertainment — for both spectator and participatory events — makes Southern Nevada a place to gather, even for those not old enough to gamble legally.
The release of the chart-filled, 46-page document this month presents a new challenge for marketers to come up with ways to use the data gathered to develop campaigns to attract more visitors.
The average age of visitors in 2022 was 40.7 years, down from 43.2 years in 2021, per the study, which was commissioned by the Las Vegas Convention and Visitors Authority. Tourism has trended younger and younger over the last 30 years, the LVCVA says, down from the average age of 47.2 reported in 1992.
Last year also saw triple the number of foreign tourists from 2021. International visitors made up 9% of the nearly 39 million people who visited Las Vegas, versus 3% from the year prior. Still, that segment of visitation remains below pre-pandemic levels. International visitors made up 14% of the tourism in 2019 and 20% in 2018.
Las Vegas is also improving as a draw for convention attendees. Among those who came for a convention or expo, 63% said they were more interested in coming because the event was held in Las Vegas. That's up from 41% in 2021 and 44% in pre-pandemic 2019.
Visit the LVCVA website to read the entire survey.
Categoría:Casino
Tags: casino,
País: United States
Región: North America
Event
ICE Barcelona 2026
19 de January 2026
Merkur Group Shines in Barcelona with Triple ICE Triumph
(Espelkamp/Barcelona).- Merkur Group secures three prestigious international accolades for operational excellence, social commitment, and standout exhibition experience.
Friday 06 Feb 2026 / 12:00
Eduardo Aching: "ICE 2026 was an exceptional event for Konami and its casino partners"
(Barcelona, SoloAzar Exclusive).- Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, reflects on the company’s standout participation at ICE 2026, the strong reception to Solstice 49C and Konami Online Interactive, and the strategic push toward emerging regulated markets and expanded global partnerships.
Friday 06 Feb 2026 / 12:00
Belatra Games Strengthens LatAm Expansion and Innovation Strategy After ICE Barcelona 2026
(Barcelona, SoloAzar Exclusive).- Kateryna Goi, Chief Marketing Officer at Belatra Games, shares her assessment of the company’s participation in ICE Barcelona 2026, the quality of industry engagement at the event, and the strategic priorities shaping Belatra’s growth in 2026, with a strong focus on Latin America and narrative-driven innovation.
Friday 06 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.