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Casino

Las Vegas visitors getting younger, survey finds

Tuesday 28 de March 2023 / 12:00

2 minutos de lectura

(Las Vegas).- Visitors to Las Vegas are getting younger and more diverse, and international travel to the city is improving, according to a study released Tuesday by the Las Vegas Convention and Visitors Authority.

Las Vegas visitors getting younger, survey finds

The entertainment options in the city include more performers who appeal to younger audiences, and the rise of sports entertainment — for both spectator and participatory events — makes Southern Nevada a place to gather, even for those not old enough to gamble legally.

The release of the chart-filled, 46-page document this month presents a new challenge for marketers to come up with ways to use the data gathered to develop campaigns to attract more visitors.

The average age of visitors in 2022 was 40.7 years, down from 43.2 years in 2021, per the study, which was commissioned by the Las Vegas Convention and Visitors Authority. Tourism has trended younger and younger over the last 30 years, the LVCVA says, down from the average age of 47.2 reported in 1992.

Last year also saw triple the number of foreign tourists from 2021. International visitors made up 9% of the nearly 39 million people who visited Las Vegas, versus 3% from the year prior. Still, that segment of visitation remains below pre-pandemic levels. International visitors made up 14% of the tourism in 2019 and 20% in 2018.

Las Vegas is also improving as a draw for convention attendees. Among those who came for a convention or expo, 63% said they were more interested in coming because the event was held in Las Vegas. That's up from 41% in 2021 and 44% in pre-pandemic 2019.

Visit the LVCVA website to read the entire survey.

Categoría:Casino

Tags: casino,

País: United States

Región: North America

Event

SBC SUMMIT RIO 2024

05 de March 2024

Andre Gelfi explains the new regulation in the Brazilian gaming and betting market

(Rio de Janeiro, SoloAzar Exclusive).- The Managing Partner of Betsson group in Brazil, Andre Gelfi, was another key figure present at the inaugural SBC Summit Rio. In this exclusive interview with SoloAzar, he shared insights about the gaming and betting market in Brazil. Gelfi emphasized the hot topic of Brazilian regulations for the iGaming industry. In fact, he expressed his anticipation that the regulation, expected to be approved this year, will create a new landscape in the Brazilian market

Wednesday 27 Mar 2024 / 12:00

Influencers: "Between Effectiveness and Responsibility in the Gaming Industry".

(Rio de Janeiro, SoloAzar Exclusive) - As part of the Conference "Influencers: The Next Frontier of Social Media Marketing", as part of the Conference Agenda held on 6 and 7 March at the SBC Summit Rio 2024, leading industry personalities gathered in a panel to discuss the impact of the power of celebrities and influencers in generating engagement, as well as the proposed law that seeks to restrict their promotion of gambling.

Wednesday 27 Mar 2024 / 12:00

Pay4Fun: “We have ambitious expansion plans in the Brazilian market”

(Rio de Janeiro, SoloAzar Exclusive).- Leonardo Baptista, CEO and co-founder of Pay4Fun, is a key figure in the world of iGaming. His company, Pay4Fun, is a leading Brazilian online payment provider specializing in the iGaming market. During the first edition of the SBC Summit Rio, Baptista spoke exclusively with Soloazar, sharing insights about the new services that Pay4Fun will introduce to the market. He also discussed his vision for the future of iGaming in Brazil and Latin America. Another unmissable note by SoloAzar.

Wednesday 27 Mar 2024 / 12:00

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