INTERVIEWS
Brazil and the challenge of governing the betting market: regulation, trust, and future
Federico Rodríguez Aguiar, a specialist with more than 35 years of experience in marketing for the gaming industry in Latin America and the Caribbean, provides an exclusive analysis for SoloAzar on the transformation process currently underway in Brazil’s betting market. Drawing from the debates and meetings held during SBC Summit Rio 2026, the author examines how the country’s new regulatory stage seeks to organize a sector of enormous scale, posing challenges in governance, technology, and responsible gaming, while at the same time opening opportunities to build a more transparent, competitive, and sustainable industry in the region.
SoloAzar Exclusive
Friday 06 de March 2026 / 12:00
All About Brazil’s Gambling Market: How the Country Redefined Its Industry and Became a Top Target for Global Operators
(Buenos Aires, SoloAzar Exclusive).- Brazil, one of the largest economies in the Americas, established a new federal framework for regulating sports betting and online casinos between 2023 and 2025. At the same time, Congress continues to debate whether to allow the return of land-based casinos. This report unpacks the details and highlights the importance of Brazil’s regulatory shift for the gambling industry.
SoloAzar Exclusive
Thursday 05 de March 2026 / 12:00
What the Pantone Color of 2026 Teaches Us About Marketing
Karina Ferraioli, Co-founder and CMO of Master Affiliates Network, offers in this article a thought-provoking reflection on the meaning behind the choice of white as the Pantone Color of 2026 and its connection to marketing, particularly within the iGaming industry.
SoloAzar Exclusive
Friday 27 de February 2026 / 12:00
News
NOVOMATIC 2026: Global Expansion and Comprehensive Strategy in the Gaming Industry
(Barcelona, SoloAzar Exclusive).- NOVOMATIC AG kicked off 2026 with strong momentum, underscored by its standout presence at ICE Barcelona. Thomas Schmalzer, VP of Global Sales and Product Management, highlighted the company’s presentation of its integrated 360-degree portfolio—spanning cabinets, gaming content, and system solutions—while reinforcing global partnerships and advancing into new markets.
Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"
(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.
Portfolios
Merkur Group strengthens information security: Manuel Kreft becomes CISO
(Espelkamp).- The Merkur Group has a new head of information security: Manuel Kreft will assume the position of Group Chief Information Security Officer (CISO) in March and will be responsible for the Group-wide information security strategy.
SAGSE South America 2026 Aims to Maximize Business Quality and Reinforce Regional Leadership in Buenos Aires
(Buenos Aires, SoloAzar Exclusive).- The 34th edition of SAGSE South America will take place on March 18 & 19, 2026, at the Hilton Buenos Aires in Puerto Madero. In the lead-up to the event, Alan Burak, Vice President of SAGSE Latam, anticipates an edition with stronger international traction, increased Brazilian presence, and a strategic focus on compliance, trust, and commercial conversion.
Volodymyr Taftai from Atlaslive: "After ICE, our priorities for the year are clearly centered on platform scalability, faster delivery cycles and deeper localization for regulated markets"
(Barcelona, SoloAzar Exclusive).- In this interview with SoloAzar, Volodymyr Taftai, Country Director for Brazil at Atlaslive, shares his recap of ICE Barcelona 2026, highlighting high-level business opportunities, platform flexibility, Brazil’s regulatory momentum, and the industry’s transition toward scalability, personalization, and compliance-driven growth.
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Event
ICE Barcelona 2026
19 de January 2026
NOVOMATIC 2026: Global Expansion and Comprehensive Strategy in the Gaming Industry
(Barcelona, SoloAzar Exclusive).- NOVOMATIC AG kicked off 2026 with strong momentum, underscored by its standout presence at ICE Barcelona. Thomas Schmalzer, VP of Global Sales and Product Management, highlighted the company’s presentation of its integrated 360-degree portfolio—spanning cabinets, gaming content, and system solutions—while reinforcing global partnerships and advancing into new markets.
Friday 06 Mar 2026 / 12:00
Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"
(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.
Friday 20 Feb 2026 / 12:00
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Monday 16 Feb 2026 / 12:00
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